Yonny Friedman

CEO at Menta Music


Yonny Friedman is the Co-Founder & CEO at Menta Music, founded in 2013.

He specializes in digital media & emerging markets.

He is an executive and business development leader with more than 15 years experience working with innovative start-ups & enterprises. In 2019, he was shortlisted for the AfricaCom CxO of the Year Awards for outstanding achievements in driving development across telecommunications and technology in ‘Digital Africa’.

He has a strong international focus and track record of emerging markets strategies and relationships with vendors and clients to drive revenue and growth.

He is also a seasoned executive with extensive high level management experience in telecommunication, new media, mobile platforms, value added services and delivery of comprehensive turnkey solutions to mobile operators, enterprises and content owners worldwide.

His specialties include: Executive management and business development in the intersection of technology, media, entrepreneurship, and emerging markets.

In 2018 Menta Music established a unique fund designed exclusively to support talented YouTube creators in Africa. The fund’s main objective is to encourage talented creators in Africa to produce high-quality content, based on a long-term partnership between Menta Music, YouTube and its creators.The fund’s resources are directed towards producing quality content, recruiting talented creators, purchasing content infrastructure and obtaining content rights.
The fund already supports more than one hundred creators.